"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist. A frugal and flexible approach to. Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century [Navi Radjou, Jaideep Prabhu, Simone Ahuja, Sam Pitroda] on. Jugaad Innovation book. Read 86 reviews from the world's largest community for readers. Jugaad is a word often heard in general conversation in India. Wh.
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inglobseclucog.cf - download Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century book online at best prices in India on inglobseclucog.cf inglobseclucog.cf - download Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth book online at best prices in India on inglobseclucog.cf Read Jugaad. This compelling new book, Jugaad Innovation, articulates . Jugaad innovation: think frugal, be flexible, generate breakthrough growth / by Navi Radjou.
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It means finding an innovative solution to a problem arising out of very limited resources. I remember how two of my friends used to download one textbook between them and then tear it into half, study from it and then exchange their halves to continue studying.
It made limited resources go a long way. Prajapati has no degree in engineering. That is jugaad innovation at its best. In India, such examples of human ingenuity are part of common folklore. On the way to Agra, I have seen diesel engines fixed on to a cart to create an ingenious version of motorized transport.
I have seen them being used in rural Punjab. The locals call these vehicles Jugaads.
The book has hundreds of examples such as these drawn from India, China, Brazil, Kenya and a whole lot of other places. All of them work on six principles:. Seek opportunity in adversity 2. Do more with less 3. Think and act flexibly 4. Keep it simple 5. Include the margin alized 6. Follow your heart.
Before you draw the conclusion that Jugaad is for those who cannot afford the real stuff, the book also has drawn on examples from the Fortune companies to see how they are leveraging the same principles to drive innovation in a resource strapped world. And yes, the Nano story is there too along with examples from Siemens, Suzlon, Yes Bank to show that frugal innovation maybe the way forward for everyone.
Many organizations ask themselves how they can build an entrepreneurial culture where the employees are unafraid to try out new ways of doing business. These six traits are translations of the same six principles of jugaad innovation applied to the individual. The next time you hire, try to ask the candidate for candidates when they have overcome massive resource constraints and still met their goals. Consumer behavior in many developing countries is very different from what we see in other parts of the world.
When the priciest shampoos are packaged in sachets, they make the same premium brands accessible to a larger set of consumers who may not be able to afford the same shampoo in a ml pack. I loved the book because it tells us to stop over engineering products that add features that consumers never use but which drive up the cost anyway.
Think of the features that exist in your cell phone or your camera that you have had to pay for but have never used. Software that is bloated with useless features has been called bloatware. They add useless features that makes the price put of reach of the masses. So maybe the authors could have avoided doing a hard cover version of the book and stick to making these ideas accessible to more readers who cannot afford to download a copy for themselves.
Maybe they could give the book to libraries in the poorest parts of the world at a no profit price or even free to make sure more innovators get inspired by the stories.
Overall, I loved the book and its zillion examples of human ingenuity. Instead these are customers who are looking to maximize value for the money they pay out. These companies will fail to penetrate these markets unless they adopt and adapt to Jugaad Innovation.
This does not stop with innovation in products, this policy needs to extend to the after sale service too. The authors go on give a variety of examples from different corners of the world, including India, Mexico, Brazil, Argentina, Phillipines where people have used their ingenuity to come up with innovations which has benefitted a large underserved populace. Some interesting Jugaad innovations that the authors mention are 1.
A low cost incubator to keep the newborn babies warm in South India using a watt bulb. A low cost fridge made out of clay called mitti cool innovated in Gujarat. An SMS based system to respond to cataclysmic events such as hurricanes, earthquakes or epidemic outbreaks. This has proved beneficial to many countries where people cannot afford smartphones. It has also benefitted the US. One gets the feeling that the authors are suggesting that many of these innovations have come up because of a desire to serve the underserved.
This seems too much of an altruism to expect from individuals and more so from large companies. All in all a good read. View 1 comment.
Jun 05, Rajesh rated it really liked it Shelves: Every business faces challenges that it must overcome in order to be functional and successful.
To this end, each business structures its organisation and streamlines the internal processes thereby delivering products and services very much sought after by customers in need or otherwise. The traditional approach of structured innovation, a top down method, has yielded speldid results thus far. There is no reason why it would not in the future, however, with some alterations that enable it to ada Every business faces challenges that it must overcome in order to be functional and successful.
There is no reason why it would not in the future, however, with some alterations that enable it to adapt to market dynamics that are by nature extremely volatile. Enter, Jugaad. It is this aspect of the book that is really appealing and is its unique selling point. Content wise, there is an indepth breakdown of the main concept Jugaad with ample examples to highlight the usefullness of each sub concept. The decomposition of Jugaad into six sub principles is not just insightful but, coupled with the real life examples in support of these, provide an enriching and compelling reason for any entrepreneur, budding or otherwise, to forge ahead.
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The six chapters that deal with the sub concepts of Jugaad provide a case study each, that is outright inspiring. This is a superbly researched piece of text which can be considered as a formal presentation of a bottom up approach to innovation, that, although could be of disruptive nature, brings about radical changes to innovation thereby allowing businesses to be nimble and successful in both challenging resource constrained environments as well as in general.
May 25, Aoi rated it it was ok Shelves: Overtly long and not terribly interesting. When N R Naryanamurthy, Chairman Emeritus, Infosys, made a public statement, a couple of years back, that India had not done any ground breaking innovation in the past 60 years and that only Infosys had innovated, I shook with rage at the man's insolence.
I had not heard of this book at the time, but I thought that in a country as diverse as ours, innovation must be taking place somewhere or the other. I thought that Mr. Murthy was seeing the whole of innovation scenario through a western lense. Indeed, this book is a fitting reply to that statement about innovation.
As a child, I have seen my father "fix" broken things quite innovatively. Even now, he has a toolkit handy and keeps meddling with broken stuff and most of the times finds a fix. As a professional I have worked with a firm named Associated Business Enterprises, which was into electronic surveillance and we used to call our founder "Jugaad Master" for his uncanny ability to find solutions to most critical problems in the field of electronic surveillance. He has probably pioneered the "plug and play" mechanism of installation of CCTV network in highly volatile and temporary business settings like exhibitions, parties, etc.
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Also, as the book suggested, he did not 'patent' the idea but 'monetized' it first. When I first enquired "What will you do, if your competitors copied your plug-n-play idea? God is our guide! So, this book comes to me both as a revelation and as a validation of many experiences that I have had in my life. I am sure it will be for many Indian professionals. The authors successfully elevate the concept of "Jugaad" which is often used as a reference to "cheap innovation" or at best to "street smartness" to a system of innovation that can actually make a difference to the world around.
After reading the tome, I began feeling that Mahatma Gandhi, father of our nation, has used Jugaad in our freedom struggle. Though this is a claim today, if one finds the time and patience to look into it, one may find adequate proof of this. By validating and systematizing Jugaad, the authors have successfully changed the way I look at innovation.
They reverses the innovation framework used in the west and make innovation a "bottom up", "participative" process. Further, they showcase Jugaad as a fundamental building block for social, corporate as well as national innovation pipeline. Thus, from being a simplistic tool in the hands of a village sociopreneur Jugaad transforms into a powerful instrument which can be used by a government to transform a country and propel it into economic and social prosperity.
Lucidly written, replete with examples, rich in ideas, this book is a must read for all those who love India and have felt humiliated seeing the country from a western lense. This book not only offers solace, but also instills confidence that our methods were indeed correct and perhaps the same methods might lead us into the economic superpowerdom that we so aspire to hold.
The only complaint that I have about this book is that it repeats itself quite frequently, is now drowned in the positive vibes it has managed to generate in me. Jan 14, Dhruv Sharma rated it it was ok Shelves: Not a good book. There are three authors of this book and am not sure which one is to give the credit of repetitive writing.
The same content have been repeated again and again. Jugad is a punjabi word for an informal innovation. Innovation as topic has a very scope to talk about but the book is very disappointing.
There are no aha! There are many case studies mentioned in the book which are mad Not a good book. Dec 24, Swapnil Tembe rated it really liked it. A tremendous collection of examples from around the world of how creative and determined people have taken up a problem and resolved it by their innovations which are simple and affordable.
The book without doubt is a strong case for an approach to look out for simple solutions to our day to day problems. A must read for the school kids and college youth as it enumerates zillions of examples of how several start-ups by youngsters around the world have pioneered solutions to complex problems. The A tremendous collection of examples from around the world of how creative and determined people have taken up a problem and resolved it by their innovations which are simple and affordable.
The book itself has inspired several people and groups to start their own jugaad forums via which several innovative products have come through. A refreshing read on innovation with a spiritual theme that most solutions for life problems are 'simple'. May 24, R K rated it liked it. Apr 13, Ashutosh Dave rated it really liked it Shelves: Nov 11, Shivani rated it really liked it. Kudos to the amazing jugaad innovators in our country solving unique issues of the country within limitations of resources!
Jan 11, Gunjan Gupta rated it it was amazing. Book is a collection of beautiful jugaad ventures of people all around the world.
It describes how people have built giant companies by simple innovations. Jugaad Entrepreneurs have converted their problems into opportunities. Book is a simple reading and collection of many stories right from International Brands like: View 2 comments. Mar 06, remi d rated it did not like it.
I had high expectations for this book. The content was harldy novel, the writing was repetitive, it felt like an advertisement for the jugaad brand and, although the case studies revealed the momentum of a global trend, the content was unengaging. Apr 04, Rohit Dadi rated it really liked it. I am so grateful that I have read this before my academic adventures in the United States.
A must read for any aspiring Industrial Engineer.
This is one business book you should read if you aim to be Alena organization. Jan 25, Anuradha Goyal rated it liked it. I do not agree completely with the authors, but it is an interesting book: Nov 07, Akshat Dubey rated it liked it. It lacks organization, and points don't seem to flow or follow a logical structure, making the arguments not seem very coherent. I found a few examples just too descriptive, and the point the author wanted to make either got lost or got confused with another.
After a while seems like they're just selling you the idea of jugaad, which if you're already sold on, makes you wanna go "okay I get it jugaad is awesome can you get over it" But yeah if you wanted to read some really motivating success stories, go for it May 23, Isha Rathod rated it liked it.
The book talks about key simple steps to incorporate innovation as normal routine to any organisation and thinking as well in individuals. It also gives alot of example of such flexible innovations that have happened across the world, most of which also have an element of benefit to the society at large which I liked alot.
However, I thought the number of pages could be reduced. I felt alot of repetitive ideas and examples were shared.
Mar 16, Amyth Banerjee rated it it was amazing. One of my favourite reads in the recent 2 years. Jan 09, Megha Bhattacharya rated it liked it.
Book 1: Started the year out by reading this highly recommended book. Personally, I enjoyed the concepts in the book especially because of the examples. There is definitely a lot of fluff - but one would expect that as this is the first time this concept has been articulated.
Having said that, I would have preferred a lot more actionable steps. Definitely a good book for folks new to the concept. I'd even suggest this as a gift for bosses!
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Nov 13, Siddhartha rated it liked it.Both styles are necessary on today's global stage. Filled with engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States; the book is a resourceful guide to help readers unlock the value of principles of jugaad innovation in enabling innovation. And the ingenious electrocardiogram in a backpack , developed by GE Healthcare's Indian engineers.
Though this is a claim today, if one finds the time and patience to look into it, one may find adequate proof of this. Jugaad innovators like Mansukh Prajapati view severe constraints, such as a lack of electricity, not as a debilitating challenge but as an opportunity to innovate and overcome these very constraints.
The authors show how in these emerging markets, jugaad a Hindi word meaning an improvised solution born from ingenuity and cleverness is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. A refreshing read on innovation with a spiritual theme that most solutions for life problems are 'simple'. I am sure it will be for many Indian professionals.
But this requires companies to see the proverbial half-empty glass as half-full. Include the margin Follow your heart To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets.